I know you've all seen it...unfortunately, it happens too often...unflattering selling photos! It is unfortunate that in this day & age of technology that bad real estate photos still exist. A picture is usually the first thing that will attract a buyer to your property so important is an understatement when it comes to having the best photos for your property. An "ugly" first impression from a photo can have a buyer turning and running in the other direction before they even look over the details of the property. If you catch their attention, this is what leads to a showing and then an offer.
So what do you do when it comes to photos and having the best chances of selling your home? Here are a few tips that will hopefully get your house noticed for the right reasons:
1. Do Your Homework
Before you choose a Licensed Realtor to work with, take a look at their website to see what they have done for their other clients in regards to their listings. (If they don't have a website, that might already be a red flag as the Internet is a huge outlet for advertising your property.)
2. Photos Catch Your Attention
Take a look at the different photos taken in a variety of listings. If you are drawn into reading more about the properties, then that is a great sign. If you skim through the pics within a minute, something there is not catching your attention (which also won't catch potential buyers' attention either.)
3. It's All In The Details
What is the first thing you noticed when you look through the pictures? Dirty laundry in the background, messy counter tops, toys everywhere? This is where you can take the initiative. It can be as simple as hiding the toys under the bed when your Real Estate agent comes to take the pics. You don't have to overhaul your entire house but you want to make it inviting in the photos and clean and organized goes a long way. The buyer needs to be able to envision themselves in the home which is tough to do if it has personal items distracting them from the big picture.
4. Content or Just Fluff
"A picture is worth a thousand words" can be so true and you want those words that it speaks to be flattering and positive. There is nothing worse than a picture of a broken fence or of a rusty looking bathtub. It gives the impression that the homeowner hasn't taken care of the property and that there may be other issues to be wary about. You also want the photos to be creative and unique so that your property distinquishes itself from the crowd of listings online. For example, the photo below is for a property that is ideal for haying and horses so this image helps you imagine having your own horses there one day. You want the photos to give you a feeling for the property and the more positive the feeling the more interested the buyer will be.
5. You're Online
I understand that not everyone has access to the Internet but it is very important once your property comes online, that you take a look at what your Realtor has advertised for your property. Not only to make sure of the accuracy of the property (I've seen listings where it was noted that there were 2 bathrooms when there was only 1 or 3 bedrooms when there was actually 4) but to see how well the pictures reflect your home. It is also key that the photos come online as soon as the listing is active as many buyers will forget about the property after a few days if there are no pictures to remind them and often won't go back to look at it again. Realtors are obligated to post the pictures within a certain time frame of the listings becoming active. If you are not Internet swavy, ask a family member or friend to look up the information for you. With our advertising, we forward the links directly to you so that you can easily access the variety of websites where your property is being advertised. Knowledge is power and it is important that you are a part of the process of selling your home.
I hope this helps give you a little perspective on the importance of photos in your listing. Feel free to browse my website and look at how we try to capture the essence and character of each home in order to catch the buyers' attention to each property. This type of advertising is what can get your home sold.
Next week we'll touch on the importance of the description of your property and how words can sell your home. If you'd like me to take your home to market and capture what it has to offer, just give me a call and I'd be happy to meet with you and discuss how we can sell your property.